Despina Mitrakas and Olivia Pledger

Despina Mitrakas and Olivia Pledger


Despina Mitrakas and Olivia Pledger from Show Pony Graphics will be joining us at Equitana this year as marketing educators.

Despina, the director of Show Pony Graphics, has created a business model that helps equestrian businesses to develop and grow, particularly in the internet age. So much so that Show Pony Graphics are now the leading equestrian design and marketing studio in Australia. Their services include Web Design, Magazine Design, Graphic Design, Product Design and Marketing.

Despina is a Multimedia Designer and has been designing for some of the largest equestrian companies and horse associations in Australia for over 15 years. She is currently involved with publications including:

  • The Australian Stock Horse Journal
  • Australian Performance Horse Magazine
  • Australian Campdrafting Magazine
  • The Australian Riding Pony Stud Book Society Annual Publication

Despina is passionate about horses and also runs a successful pony stud from her farm in Darraweit Guim, Victoria, Australia. Her ponies have won numerous champions in hand and under saddle in the show and dressage arena.

Despina is dedicated to the development of Equestrian Business and in 2018 in conjunction with Equine Productions, she developed the Equitana Melbourne Business Awards which were a huge success. In 2019, again together with Equitana Auckland, she brings the awards to Auckland for the first time.

Olivia is Show Pony Graphics experienced marketing specialist. She has a strong background in digital marketing, combining years of knowledge with creativity, to deliver results

Olivia is passionate about identifying growth within equestrian businesses and is constantly pursuing ways to add value to clients within the progressive world of digital marketing. She hopes to share her knowledge with the equine industry to ensure that they are using digital marketing to effectively promote their businesses online.

Together Despina and Olivia are hoping to revolutionise the way that equestrian businesses behave online. Their goal is to ensure their clients stay relevant online, whist streamlining their marketing processes.

Education Sessions

Promoting your Equestrian Business Online

3.30pm - 4.15pm Thursday, 21st November | Classroom 2

The presentation will go through your website, google, google business / places, social media, facebook, youtube, instagram and twitter, and finally email marketing. It will be a quick overview on all topics to fit it into 45 mins but let's find time anyway for questions & answers!

Promoting your Equestrian Business on Social Media

9.30am - 10.15am Sunday, 24th November | Classroom 1

Let's talk about the promotion of your Equestrian Business on social media, including facebook, twitter, and youtube and we'll go into more in depth as we explore the opportunities available to you.